a for apple and picking the right one is tricky


A typographic exposition for my BFA Thesis Show

2020/ Exhibit/ Exposition/ Inkjet Print/Photo Tex Adhesive/ Vinyl

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Typefaces bring meaning and impact to words. By using a particular typeface, a word can make you feel buoyant, evoke nostalgia, add suspense, be romantic, be playful and so much more.

Hence, choosing a typeface needs deliberation.

When I design, I am drawn towards my three favourite typefaces. I believe these are suitable for everything.


I do however ponder their suitability and then dive into the universe of typefaces. This stimulates me – I can play, test and experiment with the endless options of typefaces.

I do however ponder their suitability and then dive into the universe of typefaces. This stimulates me – I can play, test and experiment with the endless options of typefaces.

This exhibit is a snapshot, a more organised graphic representation of how I look at typefaces when I design.

Step onto the orange circle and immerse yourself in the 714 possibilities.


Postcards were designed for viewers as a souvenir of this exhibit. 

© Naomi Shah 2020